Human Dimension Survey Methods
MDC managers and decision makers often need information on what “the public” thinks about resource management issues—from how users like a new trail or exhibit to how the state should manage the deer population. For any public survey, we must identify the target audience and how results will be used. With nearly every survey MDC conducts reviewers will also ask “Wouldn’t online surveys save MDC money?” and we respond, “It depends!” Online surveys have become attractive as a presumably economical way to measure constituents’ preferences, opinions, and attitudes.