Name

Did You See the Elk? Visitor Survey Results from MDC's Elk Tour Loop

Information gathered in this study provides MDC decision makers, O&E “marketers”, area staff as well as local political and business leaders with baseline estimates of how many people are going to see (or try to see) elk at MDC’s Elk Tour Loops. It helps us understand what this new tourism is doing for the local economy, and for the visitors themselves. Local governments can use the information to encourage further investments in tourism infrastructure and in designing marketing campaigns. Follow-up studies can then gauge the effectiveness of their campaigns. MDC can use the information to help garner support for elk restoration outside of our usual constituency and will serve as a baseline when measuring the economic impacts of elk hunting should a season be implemented.